Are you passionate about Social Ads and want to scale exciting e-commerce brands with the latest requirements on Meta or TikTok, managing six-figure ad spends monthly? You will be responsible for Paid Social as a key growth channel for our clients, from strategy to daily optimization. You will work closely with clients and our creative team, growing into the Paid Social Lead role over time.
About EVOLVE
We are a holistic growth partner for e-commerce brands in the DACH region. Instead of viewing Paid Social only through the ad, we develop strong customer acquisition offers, produce the ads, and build the funnel to purchase. We calculate each offer based on contribution margin to achieve the best results for every client.
Your Responsibilities
- Campaign Management: You plan and manage paid social campaigns on Meta and TikTok, develop scalable strategies for ROAS, POAS, and CAC, and optimize them daily.
- Scaling and Profitability: You scale accounts to high five- to six-figure monthly budgets, optimize for profitability rather than ad spend, and evaluate all measures based on performance data.
- Creative and Testing: You develop concepts like UGC and Founder Ads with the creative team based on direct-response principles, incorporate them into advertorial copies and scripts, work closely with copywriters on sales psychology, and continuously test hooks, formats, and narratives.
- Clients: You analyze campaign data weekly, conduct client reporting, and provide holistic consulting to your clients, not just at the channel level.
- Area Development: You advance social ads through SOPs and quality management and can take on responsibility for the team and lead it technically if you wish.
Your Role and Resources
You set the direction for ads and funnels and decide what to test, but you won't be alone. For each focus area, you have an expert by your side: Creative Strategist, Copywriting, Graphics, and Video, all in-house.
Your Qualifications
- At least three years of paid social experience as a primary channel, with proven scaling of e-commerce accounts to high five- to six-figure monthly budgets, plus a degree or training in marketing or e-commerce; Meta Blueprint is a plus.
- Deep knowledge of Meta Business Manager, ideally also in TikTok Ads Manager, and experience with tracking tools like Triple Whale, Tracify, or admetrics.
- Understanding of direct-response mechanisms, UGC formats, and Founder Ads.
- Proficient in margins, contribution margin, retention, CAC, and POAS, with practical experience in deriving actionable recommendations from data.
- Experience in client management and independently handling multiple accounts, native-level German, fluent English, self-responsibility, and the motivation to lead a team in the future.
The Framework
- 100% Remote, no hybrid compromise.
- 30 days of vacation.
- Biannual team events and workations, in person and at changing locations.
- Weekly team recaps and coffee chats to ensure remote work doesn't mean working alone all day.
- Company pension scheme, job bike, and corporate fitness through Wellpass.
- Tax-free benefits of €50 monthly as a voucher of your choice.
- Laptop of your choice and high-quality home office equipment.
- Training budget as well as internal and external resources and mentors at your side.
- Full access to our internal AI stack.
Your Contact Person
Vanessa, our HR Manager, is your first contact and looks forward to your application.